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Fearless Girl

basics
Industry: Public interest & Non-profit
Media:Promotion & Event
Market:United States
Style: Minimalism
credit
Brand:
Agency:
Chief Creative Officer:
Creative Director:
Copywriter:
Art Director:
Account Supervisor:
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Editing:
Other credit:Entrant Company: McCANN NEW YORK, USA
PR Agency: STATE STREET GLOBAL ADVISORS COMMUNICATIONS, Boston, USA
Additional Company: VISBAL FINE BRONZE SCULPTURE, Lewes, USA
Global Creative Chairman, Rob Reilly, McCann New York
Chief Production Officer, Nathy Aviram, McCann New York
Executive Music Producer, Eric Johnson, McCann New York
Senior Project Manager, Steven Marchione, McCann New York
SVP Executive Producer, Christine Lane, McCann New York
Music Producer, Dan Gross, McCann New York
Managing Director, Devika Bulchandani, McCann New York
Senior Integrated Producer, Deb Archambault, McCann New York
Regional Director, Rich O’Leary, McCann New York
Chief Communications Officer, Jeremy Miller, McCann New York
Design Director, George Katz, McCann New York
Director of Social and Mobile, Gemma Craven, McCann New York
Head of Communications Strategy, David Broad, McCann New York
Executive Account Director, Peter Bracegirdle, McCann New York
Content Creator, Brett Berman, McCann New York
Content Creator, Eric Perini, McCann New York
Artist, Kristen Visbal, Visbal Fine Bronze Sculpture, Inc.
Owner, Bryan Roberts, Traction Creative
President/Creative Director, Joel Simon, JSM Music
descriptioncnen
On the eve of International Women’s Day, the symbol of corporate America – Wall Street's Charging Bull – was challenged with a bronze statue of a defiant girl. 'Fearless Girl' quickly moved beyond its original commission for a gender diversity initiative to become a symbol of female empowerment.
awards
D&AD 2018
Yellow Pencil Branded Content & Entertainment
User Generated
D&AD 2018
Yellow Pencil Branding
Brand Experience & Environments
D&AD 2018
Yellow Pencil Creativity for Good
Advertising & Marketing Communications/Brand
D&AD 2018
Yellow Pencil Experiential
Public Environments
D&AD 2018
Yellow Pencil Integrated
Earned Media/Large Business (over 500 employees)
D&AD 2018
Yellow Pencil Media
Use of Outdoor
D&AD 2018
Yellow Pencil Media
Use of PR
D&AD 2018
Graphite Pencil Experiential
Community Experience
The One Show 2018
Gold Pencil Branded Entertainment
Experiential / Live Events
The One Show 2018
Gold Pencil Cultural Driver
New Trends
The One Show 2018
Gold Pencil Design
Experiential / Environmental / Ambient Media - Single
The One Show 2018
Gold Pencil Print & Outdoor
Innovation in Print & Outdoor / Ambient Media
The One Show 2018
Gold Pencil Print & Outdoor
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
The One Show 2018
Gold Pencil Public Relations
Events & Experiential
The One Show 2018
Gold Pencil Social Media
Social Engagement / Community Building
The One Show 2018
Bronze Pencil Public Relations
Community Building
The One Show 2018
Merit Public Relations
Innovation in Public Relations
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