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Original is Never Finished

basics
Industry: Apparel, Clothing & Footwear
Media:TV & Cinema
Market:United States
Style: Minimalism
descriptioncnen
BriefExplanation

The “Original is Never Finished” spot features a multi-generational cast of some of the world’s biggest names, including Frank Sinatra, Dev Hynes, Snoop Dogg, Mark Gonzales and Kareem Abdul-Jabbar. The film is influenced by past creations to inspire creators the world over to feed off artists new and old. The launch film is itself a demonstration of the brand’s philosophy. With a radical re-interpretation of the much used track “My Way,” popularized by Frank Sinatra, the film proves if you push something that’s been done before far enough it becomes original again. Through reinventions of symbolic icons of beauty and culture—from Botticelli’s Birth of Venus to Snoop Dogg’s iconic Doggystyle album cover—the film is a provocative message to a new generation of artists and creators who feel inhibited by the idea that everything has been done before, and a reminder that original is never finished.
EntrySummary

adidas Originals has reinterpreted its own classics — from the Superstar, Stan Smith, EQT, and the NMD — to become the world’s most successful sneaker brand.Now, the Brand with the Three Stripes seeks to free creators who find themselves inhibited by the feeling thateverything has been done before, by reinventing and reimagining the most iconic scenes in art, pop-culture, and our collective memory. Proving that it has never been just about where you take it from, but where you take it to that makes something truly original.
credit
Brand:
Agency:
Chief Creative Officer:
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Other credit:Entrant Company: JOHANNES LEONARDO, New York, USA
PR Agency: JOHANNES LEONARDO, New York, USA
Head of Integrated Production, Dana May, Johannes Leonardo
Head of Print, Maria Perez, Johannes Leonardo
Production Coordinator, Alexandra Olivo, Johannes Leonardo
Head of Strategy, Mark Aronson, Johannes Leonardo
Strategist, Miné Cakmak, Johannes Leonardo
Senior Business Affairs Manager, Ann Marie Turbitt, Johannes Leonardo
awards
D&AD 2018
Graphite Pencil Branded Content & Entertainment
Fiction Film up to 5 mins
The One Show 2018
Gold Pencil Moving Image Craft
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Cannes Lions International Festival of Creativity 2017
Bronze Film Craft
Production Design / Art Direction
Cannes Lions International Festival of Creativity 2017
Bronze Film Craft
Use of Licensed / Adapted Music
Cannes Lions International Festival of Creativity 2017
Shortlist Film
Clothing, Footwear & Accessories
Cannes Lions International Festival of Creativity 2017
Shortlist Film Craft
Direction
Cannes Lions International Festival of Creativity 2017
Shortlist Film Craft
Cinematography
Cannes Lions International Festival of Creativity 2017
Shortlist Film Craft
Editing
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