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Nikewomen.com

Nikewomen.com | Nike | Wieden+Kennedy
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headlinecnen
Tell me I'm not an athlete , Gear up & dance
basics
Industry: Apparel, Clothing & Footwear
Media:Cyber
Published:Feb. 1, 2006
Market:Netherlands
Language:English
Style: Minimalism
descriptioncnen
Description / Synopsis


SUMMARY
Nike’s ultimate ambition is to become number 1 in the women’s sportswear category by summer 2008. To do this they needed to inspire all women to feel like athletes using dance as the vehicle. This was achieved through a powerful brand campaign encompassing all forms of the commercial media mix and exploiting Nike’s Just Do It attitude to gain free exposure amongst non-paid for media!
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Agency:
awards
EACA Euro Effies 2007
Grand Prix
Grand Prix
EACA Euro Effies 2007
Gold
Leisure & Entertainment
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