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Original is Never Finished

Original is Never Finished | adidas | Johannes Leonardo
Download Download JPG | 2400x2400px
basics
Industry: Apparel, Clothing & Footwear
Media:TV & Cinema
Market:United States
Style: Minimalism
descriptioncnen
It's a myth to think that in order to create something original it can't have been done before. To prove that point, Adidas reimagined Sinatra's 'My Way' – the most overdone track of all time – into an original anthem that reminded everyone that doing it their way makes it their own. The spot rocked the Grammys before three new remixes were showcased by Snoop Dogg, MadeinTYO, and Desiigner.
credit
Brand:
Agency:
Chief Creative Officer:
Creative Director:
Copywriter:
Art Director:
Account Supervisor:
Production Company:
Producer:
Other credit:Entrant Company: JOHANNES LEONARDO, New York, USA
PR Agency: JOHANNES LEONARDO, New York, USA
Head of Integrated Production, Dana May, Johannes Leonardo
Head of Print, Maria Perez, Johannes Leonardo
Production Coordinator, Alexandra Olivo, Johannes Leonardo
Head of Strategy, Mark Aronson, Johannes Leonardo
Strategist, Miné Cakmak, Johannes Leonardo
Senior Business Affairs Manager, Ann Marie Turbitt, Johannes Leonardo
awards
D&AD 2018
Graphite Pencil Branded Content & Entertainment
Fiction Film up to 5 mins
D&AD 2018
Wood Pencil Art Direction
Art Direction for Film Advertising
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