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MINI Clubman. The other test-drive.

basics
Industry: Automotive & Services
Media:Cyber
Market:Germany
Style: Minimalism
descriptioncnen
To convey the driving sensation of the MINI Clubman ('The Other MINI') without a real-life test-drive. Words and pictures alone simply don't do it justice.

Creation.
You can only fully appreciate the driving thrills offered by a MINI Clubman if you experience them first-hand. But you don't necessarily have to get behind the real-life wheel the first-ever gesture-controlled test-drive in German cinemas sees to that. Cinema-goers take their marks in the virtual driving seat and optical sensors ensure that their movements are translated into the movements of the on-screen MINI Clubman. Which guarantees an emotional – and full-bodied – driving experience.
credit
Brand:
Agency:
awards
Golden Drum International Advertising Festival 2008
Silver Drum
Other interactive ads
International Advertising CUP (THE CUP) 2008
Nominee/Winner
Best of Products & Services / Cars
New York Festival International Advertising Awards 2008
Gold
Best Use of Medium/Cinema
Eurobest - The European Advertising Festival 2008
Bronze
Best Use of Television/Cinema
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