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Dustbin

headlinecnen
Get something good inside.
basics
Industry: Food
Media:TV & Cinema
Market:United Kingdom
Language:English
Style: Minimalism
descriptioncnen
This case demonstrates how the re-launch of Hovis resulted in massively increased profits. The re-launch included radical new advertising and packaging based on the core brand value of 'everyday goodness'. They drove demand to such and extent that Hovis was able to increase volume at the same time as increasing price - totally counterintuitive. Hovis was the fastest growing non-alcoholic grocery brand over the last year (+26%). And both the advertising and packaging paid for themselves and more.
credit
Brand:
Agency:
Creative Director:
Production Company:
Other credit:Account Planner Vicki Holgate
Advertising Manager Paula Moss
awards
FAB Awards (International Food and Beverage Creative Excellence Awards) 2002
FAB Award
Baking / Sweet Foods
IPA Effectiveness Awards 2002
Effectiveness Company of the Year sponsored by Thinkbox
IPA Effectiveness Awards 2002
Silver Award
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