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Ecoalarm

basics
Industry: Public interest & Non-profit
Media:Cyber
Market:Argentina
Style: Minimalism
descriptioncnen
Synopsis

Argentina is one of the most deforested countries in the world. It’s estimated that over 70% of the native ecosystem has been lost and that 300,000 hectares of forest is felled annually, putting the lives of thousands of species at risk. Banco de Bosques is a non-profit organization that fights against this issue by trying to stop it from continuing. In order to achieve that, it raises funds to help recover the forests, acre by acre. Although there are small groups of people that are aware of these issues, we must create awareness about the need to preserve the environment in the entire population and encourage them to be part of the solution without the need to have them put in a lot of effort.
Execution

We decided to do something and become part of those artists. In order to do so, we delved into three endangered Argentina ecosystems: the Selva Misionera, the Impenetrable Chaqueño, and the Bosque Andino Patagónico. For two months, we captured hundreds of sounds from nature using strategically-placed microphones. Then, we had specialized sound technicians mix the collected audio and create 9 unique tracks which form part of the EcoAlarm album. Additionally, along with the Leader Music record label, the album was registered and debuted on Spotify. This way, Banco de Bosques is sure to raise money each time a song is played, just as an artist would. We created a mobile alarm that plays sounds from endangered forests through Spotify, allowing users to raise money for native endangered territories each morning, without getting out of bed or spending a dime.
Strategy

We launched EcoAlarm on International Forest Day, a day in which people are more aware of the need to take care of the environment. EcoAlarm is an alarm clock app which plays sounds from nature via Spotify and generates money to help protect endangered forests and animals. We told the world about our new idea for donating money without actually spending a dime, and were able to make people from countries such as Mexico, Italy, Japan, and Russia to really identify with the cause and help save Argentine forests daily. Also, we increased the user experience and made it possible for users to see which ecosystems they were helping to protect, and all of this in real time. We developed an interactive 3D web with a Low-Poly aesthetic, which is easy to look at and share, and did so through modern HTML5, WebGL (plus ThreeJS), and Web Audio API technologies.
CampaignDescription

Through a Spotify hack, we found a way to donate money without having to spend a dime. We created EcoAlarm, an application that wakes you up with the sounds of protected forests, played from Spotify, which at the same time helps to collect funds to save ecosystems that are in danger, without generating cost or effort for the user. Each time a song is played, royalties are generated, so Spotify pays Banco the Bosques in the same way that they pay music artists. We also created a site in which you can see, in real time, the programmed alarms across the world, the square meters recovered and the ecosystems that we have been saving. We show all this with a Low-Poly aesthetic that has taken the average user interaction time to six minutes.
Outcome

In one week, 4,950 users downloaded the application guaranteeing the conservation of 776 at-risk species. A reach of 2,850,000 on social media.The application attracted interest around the world and has been downloaded in 45 countries as of today.We made it so that the interaction with the users on the site was on average more than 6 minutes. And most importantly, thanks to Spotify, we now have 100 million potential activists around the world.
credit
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Other credit:Entrant Company: WUNDERMAN BUENOS AIRES, Argentina
Music Artist, Italians do it better, Italians do it better
Technology Manager, Diego Miola, Wunderman Bs As
Head of Art, Fernando Rossini, Wunderman Bs As
Head of PR, Daniela Tucci, Wunderman Bs As
Web Developers, Javier Corra, Wunderman Bs As
Web Developers, Pablo Mendoza, Wunderman Bs As
Mobile Developers, Gastón Schattenhofer, Wunderman Bs As
Mobile Developers, Gonzalo Rico, Wunderman Bs As
Mobile Developers, Santiago Rulfi, Wunderman Bs As
Project Manager, Bárbara Klurfan, Wunderman Bs As
Executive Producer, Diego Turdera, Huinca Cine S.A.
Sound mixing company, CtrolZ, CtrolZ
Record Label, Leader Music, Leader Music
Client’s representatives, Agostina Trigo, Fundación Banco de Bosques
Client’s representatives, Darío Rodríguez, Fundación Banco de Bosques
Technology Director, Francisco Facal, Wunderman Bs As
Head of Design, Laura Alvez, Wunderman
VP, Victoria Cole, Wunderman Bs As
awards
The One Show 2018
Merit Interactive
Craft / Music / Sound
The One Show 2018
Merit Mobile
Applications
Cannes Lions International Festival of Creativity 2017
Bronze Cyber
Charities & Non-profit
Cannes Lions International Festival of Creativity 2017
Shortlist Cyber
Microsite
Cannes Lions International Festival of Creativity 2017
Shortlist Direct
Charities & Non-profit
Cannes Lions International Festival of Creativity 2017
Shortlist Media
Use of Audio Platforms
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