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Black Mirror

basics
Industry: Miscellaneous
Media:Radio
Market:South Africa
Style: Minimalism
descriptioncnen
ScriptInEnglish
ANNCR: It’s the near future. Every day feels like an episode of Black Mirror. We’re paranoid and disconnected but the phones are amazing. It’s the year the earth’s population hits 8.3 billion. Which is surprising because sex droids are now indistinguishable from humans. Plus, they don’t fall asleep after. Or during. Everyone has smart tattoos. They’re dumb. Space tourism is booming. So is the dad-joke about it being “out of this world”. The first book has been uploaded to the brain: You can’t put it down. It’s the year the number of human jobs is… Robot: … exceeded by AI algorithms. ANNCR: Wearable tech is now controlled by thought. It works well. Unless you have a dirty mind. A popular music genre has emerged called rez-hum. You’re not ready for it yet. But your kids are gonna love it. It’s the year the last bee dies. Buzzkill. It’s 2028. Times change. Power doesn’t. Duracell batteries. Guaranteed to last for ten years in storage.
BriefExplanation
Going back was only the beginning. In this sequel to last year’s Times Change campaign, we’re heading to the future. By predicting the possibilities of the year 2028, we highlight the ten-year duration of our product. This fun, quirky peek at trends and events to come in politics, popular culture, the environment and technology emphasises how much life can change. But the one thing you can rely on is a Duracell battery.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Copywriter:
Account Manager:
Production Company:
Other credit:Entrant Company: GREY AFRICA, Johannesburg, South Africa
Production Manager, Astrid MacKenzie, Grey Advertising
awards
Cannes Lions International Festival of Creativity 2018
Shortlist Radio and Audio
Sectors > Consumer Durables
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