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Go Balls Out

Go Balls Out | Testicular Cancer | FCB
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basics
Industry: Public interest & Non-profit
Media:Promotion & Event
Market:New Zealand
Style: Minimalism
descriptioncnen
Awareness of testicular cancer amongst 15-39-year-olds is shockingly low. This mobile-based exercise challenges guys to map – and then run – the shape of a 'cock and balls.' They were then encouraged to share the route via #GoBallsOut, and challenge others to join in. The campaign reached 86% of New Zealand men in the target age group.
credit
Brand:
Agency:
Executive Creative Director:
Production Company:
Other credit:Entrant Company: FCB NEW ZEALAND, Auckland, New Zealand
Media Agency: FCB NEW ZEALAND, Auckland, NEW ZEALAND
PR Agency: FCB NEW ZEALAND, Auckland, NEW ZEALAND
Creative, Leisa Wall, FCB New Zealand
Creative, Peter Vegas, FCB New Zealand
Head of Craft, Nick Smith, FCB New Zealand
Regional Executive Creative Director, James Mok, FCB New Zealand
Creative, Scott Kelly, FCB New Zealand
awards
D&AD 2018
Wood Pencil Branded Content & Entertainment
User Generated
D&AD 2018
Wood Pencil Media
Use of Social
D&AD 2017
Wood Pencil PR
Use of Digital & Social Media
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