Go Balls Out
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| basics | |
| Industry: | Public interest & Non-profit |
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| Media: | Promotion & Event |
| Market: | New Zealand |
| descriptioncnen |
| Awareness of testicular cancer amongst 15-39-year-olds is shockingly low. This mobile-based exercise challenges guys to map – and then run – the shape of a 'cock and balls.' They were then encouraged to share the route via #GoBallsOut, and challenge others to join in. The campaign reached 86% of New Zealand men in the target age group. |
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| Other credit: | Entrant Company: FCB NEW ZEALAND, Auckland, New Zealand Media Agency: FCB NEW ZEALAND, Auckland, NEW ZEALAND PR Agency: FCB NEW ZEALAND, Auckland, NEW ZEALAND Creative, Leisa Wall, FCB New Zealand Creative, Peter Vegas, FCB New Zealand Head of Craft, Nick Smith, FCB New Zealand Regional Executive Creative Director, James Mok, FCB New Zealand Creative, Scott Kelly, FCB New Zealand |
| awards | |
 | D&AD 2018 Wood Pencil Branded Content & Entertainment User Generated |
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| D&AD 2018 Wood Pencil Media Use of Social |
| D&AD 2017 Wood Pencil PR Use of Digital & Social Media |
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