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basics
Industry: Public interest & Non-profit
Media:Cyber
Published:Jul., 2020
Market:Thailand
Language:English
Style: Minimalism
descriptioncnen
Leo Burnett Bangkok with Thai Health Promotion Foundation Kung Fu their way into helping people fight against alcohol for happier, better life.



Thai Health Promotion Foundation has been informing people on the negative effects of alcohol, knowing that, still people are consuming it, hence Leo Burnett chooses to convince people to quit drinking by showing them the positive outcome of quitting instead this time around.



Gripping Thai people’s attention through their familiar form of entertainment, Leo Burnett comes up with a series of 2 light-hearted entertaining classic Chinese martial art themed online films, where the first film shows people how quitting drinking will only strengthen one’s self consciousness which eventually leads to better financial status and a happier, better life. Leading people to see that a key to success in life is to stay sober and have self awareness in daily life, while the second film aims to encourage and support people with information, giving out fun tricks and moves to help people be strong and fight against drinking in a form of an edutainment film.
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Other credit:Account Management Director: Tida Vibulvanich
Executive Producer: Pattarajitr Trakarnkate
Production Manager: Sumittra kudcharoen, A-vika Visansong
Casting: Surangkana Suwanjinda
Stylist: Kittisak Prasarndee
Location Manager: Dechnarong Boonsongsang
Colorlist & Online Artist: Rattana Leedamrongprasert
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