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HELP A CHILD REACH 5

basics
Industry: Beauty & Health
Media:TV & Cinema
Market:United Kingdom
Style: Minimalism
descriptioncnen
Brief Explanation
The inspiration for the film came from real life stories of how parents in rural India express their gratitude when they overcome adversities. It is a common practice to make a vow to the local God/ Deity in such times. Standing on one foot for extended periods, sacrificing your favourite food, walking barefoot on a pilgrimage are some such examples.

So ours is a story of a father who is so overcome with delight that his first child has survived the age of 5, that he decides to walk on his hands to the nearby temple and seek God's blessing. The tone and treatment of the film was to keep genuine the powerful emotions a parent feels when his child survives.
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Photography:
Account Supervisor:
Advertiser's Supervisor:
Account Manager:
Planner:
Producer:
Director:
Director of Photography:
Lighting & Art Direction:
Cameraman:
Editing:
Music:
Sound Design:
Post Production:
Animation:
Other credit:Arrangement: Arun Crasto
First Asst. Director: Naved Ahmed
awards
Cannes Lions International Festival of Creativity 2013
Silver Film
Corporate Image
London International Advertising Awards 2013
Silver TV/Cinema/Online Film
Direction
London International Advertising Awards 2013
Silver TV/Cinema/Online Film
Music Original - Song
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