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The Ajax Effect Glass Door

The Ajax Effect Glass Door | Ajax | Tempo Advertising
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headlinecnen
Ajax glass – For cleaner windows.
basics
Industry: House, Garden & Pets
Media:Ambient & Interactive
Published:Nov., 2009
Market:Romania
Style: Minimalism
descriptioncnen
The challenge: Show the benefits of the product in a creative manner, in order to attract attention on the special product placement in the supermarkets.
The idea: Making the Ajax Glass effect clear for everybody. In order to do so, we used the entrance doors in the supermarkets, modified to look like they’re dusty. When the doors were closed you could not see anything, just a blurred image. When the doors opened two big squeegee “cleaned” the window, leaving a crystal clear view of the supermarket interior.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Other credit:Additional credits: Danieala Munteanu & Diana Stancu
awards
AdPrint Festival 2010
Bronze Angel
Ambient Media
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