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Keep Playing | Casino di Venezia | Admcom
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basics
Industry: Miscellaneous
Media:Outdoor
Published:Feb. 1, 2007
Market:Italy
Style: Minimalism
descriptioncnen
Description / Synopsis


This is an ambient idea for Casinò di Venezia. 2 baggage claim belts at Venezia's airport are dressed to look like a roulette. The passengers claiming their baggages are receiving 1 free entry at the Casinò.

Results


Since the initiative has started (february 2007) the number of guests at Casinò raised up to 60%
credit
Brand:
Agency:
Executive Creative Director:
Copywriter:
Planner:
Other credit:Account Executive Emiliana Palazzi, Elisabetta Palazzi
Graphic Designer Sergio Lelli, Andrea Ligi
Advertising Manager Daniele Maestrami
awards
IMC - Integrated Marketing Communications European Awards 2008
Gold
Innovative Idea or Concept
IMC - Integrated Marketing Communications European Awards 2008
Silver
Integrated Communication
Cannes Lions International Festival of Creativity 2007
Bronze
Transit
International Advertising CUP (THE CUP) 2007
Nominee/Winner
Best of Entertainment, Recreation and Leisure
London International Advertising Awards 2007
Silver
Transport
Eurobest - The European Advertising Festival 2007
Bronze
Transit
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