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Industry: Electronics & Audio-Visual
Media:TV & Cinema
Style: Minimalism
VIVO telecom company is launching a new film with the tennis player Rafael Nadal, ambassador of the Telefonica Group. With a very delicate approach, the film tells the story of Leo, a small fan of Nadal who becomes a celebrity at school for being so good at the tennis videogame.

With doses of emotion and adventure, the narrative takes the viewer to a turning point when the connection between the boy and the tennis player is taken to another level, and put to the test.

Created by ad agency Africa and directed by Pedro Becker from Nomads, “Joystick” is part of the campaign “Tem Vivo pra Tudo” (There is a Vivo for everything, in English) that reinforces the brand’s purpose to connect people more and more through quality internet.
Chief Creative Officer:
Executive Creative Director:
Creative Director:
Production Company:
Director of Photography:
Sound Design:
Post Production:
Other credit:Product: 4.5G + Optical Fiber
Creative Team: Raphael Borges/ Angerson Vieira
Client Services: Ana Carolina Hasegawa / Paula Salvarani / Cindy Fujii
Media: Rodrigo Famelli / Thiago Franzao/ Hully Sa/ Tatiana Araujo/Thais Libanio/Rafaela Mourao/ Vitoria Vaz
Data Strategy: Ana Carolina Santos / Jose Carlos Ferreira Junior / Rodrigo Silva/ Leandro dos Santos
Agency Producers: Rodrigo Ferrari / Patricia Melito / Ian Inglez
Executive Producers: Pedro Becker / Claudio Costa
Prod. Co. Client Services: Claudio Costa / Victoria Mirra
Post-production Coordinator: Juliana Tocalino
Music/Author: "Beasts Of The Earth” - Kipp Wilde
Mixing: LOUD Team
Sound Design Client Services: Edu Bernardo
Client Approval: Marina Daineze/ Felipe Santini/ Nathalia Chamon/ Fabiana Santucci
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