NOTICE

The file is temporarily not accessible. Please try later!

NOTICE

The current file is MB in size and your download remaining (MB) is not sufficient.

Your monthly download limit(150MB) will reset 12:01 a.m. GMT on the 1st of each month.

NOTICE

Considering bandwidth cost, WELOVEAD provides limited free download service.

Please notice the following before downloading the file.

Befor Download MB
File size MB
After download MB

NOTICE

Due to busy traffic of our server for this moment, please wait seconds before you are able to download again.

Great Shows Stay With You

basics
Industry: Retail & Distribution
Media:TV & Cinema
Style: Minimalism
descriptioncnen
Write a short summary of what happens in the film

In this campaign, we bring to life the stories of 3 individuals and a couple, all of whom experience unexpected benefits as a result of immersing themselves in Prime Video shows. It anchored on the insight that your favourite shows don't just stop when you've finished watching, they stay with you throughout your daily life too. With this idea, we depicted Amazon Prime Viewers transforming in various ways by the shows that had immersed themselves in. Imagining ordinary people who would transform by emulating leading characters from the show, the deeper into the show they became. In this film we focused on a downtrodden woman who learns to be more assertive in the style of Vikings’ badass warrior queen.

Cultural/Context information for the jury

We developed an idea which focused on people's relationship to great shows. A campaign anchored in the insight that our favourite shows don't just stop when you've finished watching, they stay with you throughout your life too - sometimes appearing in the most surprising of places. So we created a series of TVCs which depicted Amazon Prime Video viewers who were transformed in various ways by the shows they had immersed themselves in.
credit
Brand:
Agency:
Production Company:
awards
Cannes Lions International Festival of Creativity 2019
Silver Film
Media / Entertainment
Latest Updated
Loading...
Sponsor