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Great Shows Stay With You

basics
Industry: Internet sites & Services
Media:TV & Cinema
Style: Minimalism
descriptioncnen
Write a short summary of what happens in the film

In this campaign, we bring to life the stories of 3 individuals and a couple, all of whom experience unexpected benefits as a result of immersing themselves in Prime Video shows. It anchored on the insight that your favourite shows don't just stop when you've finished watching, they stay with you throughout your daily life too. With this idea, we depicted Amazon Prime Viewers transforming in various ways by the shows that had immersed themselves in. Imagining ordinary people who would transform by emulating leading characters from the show, the deeper into the show they became. In this film we focused on a downtrodden woman who learns to be more assertive in the style of Vikings’ badass warrior queen.

Cultural/Context information for the jury

We developed an idea which focused on people's relationship to great shows. A campaign anchored in the insight that our favourite shows don't just stop when you've finished watching, they stay with you throughout your life too - sometimes appearing in the most surprising of places. So we created a series of TVCs which depicted Amazon Prime Video viewers who were transformed in various ways by the shows they had immersed themselves in.
credit
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Agency:
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awards
Cannes Lions International Festival of Creativity 2019
Silver Film
Media / Entertainment
Cannes Lions International Festival of Creativity 2019
Silver Film Craft
Direction
Cannes Lions International Festival of Creativity 2019
Silver Film Craft
Casting
Cannes Lions International Festival of Creativity 2019
Bronze Film Craft
Script
Cannes Lions International Festival of Creativity 2019
Bronze Film Craft
Editing
D&AD 2019
Wood Pencil Direction
TV Commercials
D&AD 2019
Wood Pencil Film Advertising
TV Commercial Campaigns
The One Show 2019
Bronze Pencil Film
Television & VOD / Long Form - Campaign
The One Show 2019
Bronze Pencil Moving Image Craft
Craft - Writing / Single
The One Show 2019
Bronze Pencil Moving Image Craft
Craft - Writing / Campaign
D&AD 2018
Shortlist Writing for Advertising
Writing for Film Advertising
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