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The Spot I'll Never Hear

basics
Industry: Professional & Public services
Media:Direct Market
Market:Spain
Style: Minimalism
descriptioncnen
ScriptInEnglish

ANNCR:Hello, my name is Ana and I’m deaf from birth.This is The Spot I’ll never hear, but I can record it thanks to Showleap, a software created by a group of youngsters and developed within Fundacion Telefonicas Think Big program. If you have an idea like this and you think that it can change the world, make it happen.For more information go to thinkbigjovenes.com
BriefExplanation

Through a software that translates sign language into verbal language, we made the first radio spot recorded by a deaf-mute person. This is how we invited youngsters to join the Think Big program to develop ideas like this.
credit
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Other credit:Entrant Company: Y&R MADRID, Spain
Media Agency: Y&R MADRID, SPAIN
General Creative Director, Martín Ostiglia, Young & Rubicam
Head of Art, Jesus Morilla, Young & Rubicam
awards
Cannes Lions International Festival of Creativity 2017
Bronze Radio
Use of Audio Technology
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