NOTICE

The file is temporarily not accessible. Please try later!

NOTICE

The current file is MB in size and your download remaining (MB) is not sufficient.

Your monthly download limit(150MB) will reset 12:01 a.m. GMT on the 1st of each month.

NOTICE

Considering bandwidth cost, WELOVEAD provides limited free download service.

Please notice the following before downloading the file.

Befor Download MB
File size MB
After download MB

NOTICE

Due to busy traffic of our server for this moment, please wait seconds before you are able to download again.

Celeb Grammar Cops

basics
Industry: Education
Media:Cyber
Market:Brazil
Style: Minimalism
descriptioncnen
Describe the brief from the client
Red Balloon is the leading chain of English Schools for Kids chain in Brazil. Their branches work with children from the age of 3 onwards.
We wanted to promote it, using the fact that at the age of 8-9 years old, Red Balloon students can speak or write in English as well as a native speaker.

Promotion Development
We created Celeb Grammar Cops, teams of 8-13 year old students who check and correct their idols’ tweets, replying to them with their own pictures and exposing their mistakes and the corrections to millions of fans and parents. The whole action became a video, later replied in different educational and even educational websites. And that drove to new clients looking for our school.

Results
The Celeb Grammar Cops received hundreds of replies and retweets and humorous and educational sites posted our action tweets and videos. But despite creating such a buzz, the key here was raising awareness of two facts: the effects of social media on kids' education and the proof point of the quality of Red Balloon English Schools: awareness. The whole action created a huge waiting list of parents who want to enrol their kids to study English at Red Balloon.

Relevancy to Product/Service
The main point of Celeb Grammar Cops was to use a platform that Red Balloon’s students already use to have fun, and that their parents use as an entertainment and information channel. The brand took advantage of an open channel to question how social media is bringing bad grammar to a new level of exposure, especially when multiplied by the twitter audience/followers of celebrities.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Photography:
Design:
Production Company:
Producer:
Director:
Music:
Sound Design:
Other credit:User Experience Designer: Pablo Moura
awards
The One Show 2014
Merit Digital Direct Marketing
Social Media & Viral Marketing
Cannes Lions International Festival of Creativity 2013
Gold Promo
Best use of Social Media Marketing in a Promotional Campaign
London International Advertising Awards 2013
Bronze Digital
Use of Social Media
London International Advertising Awards 2013
Bronze Non-traditional
Corporate Image
Latest Updated
Loading...
Sponsor