NOTICE

The file is temporarily not accessible. Please try later!

NOTICE

The current file is MB in size and your download remaining (MB) is not sufficient.

Your monthly download limit(150MB) will reset 12:01 a.m. GMT on the 1st of each month.

NOTICE

Considering bandwidth cost, WELOVEAD provides limited free download service.

Please notice the following before downloading the file.

Befor Download MB
File size MB
After download MB

NOTICE

Due to busy traffic of our server for this moment, please wait seconds before you are able to download again.

Tree Concert

basics
Industry: Public interest & Non-profit
Media:Design & Branding
Market:Germany
Style: Minimalism
descriptioncnen
Berlin loses thousands of city trees every year. Friends of the Earth Germany aims to stop this trend. Our idea: a one-of-a-kind charity concert, with a chestnut tree as the musician. We built a new instrument for it: each impact of a falling chestnut produced an artistic composition of sound and light, so the tree could play for its companions and collect donations. ‘Tree Concert’ gained massive media coverage and led to a new donation record for the preservation of trees.
credit
Brand:
Agency:
Chief Creative Officer:
Creative Director:
Copywriter:
Art Director:
Account Manager:
Producer:
awards
D&AD 2013
In-Book Branding
Brand Experience & Environments
D&AD 2013
In-Book Crafts for Design
Sound Design & Use of Music for Websites & Digital Design
London International Advertising Awards 2013
Silver Non-traditional
Live Events - Beyond Advertising
London International Advertising Awards 2013
Silver Non-traditional
Public Service/Social Welfare
New York Festival International Advertising Awards 2013
Gold Public Service Announcements
Environmental Issues
New York Festival International Advertising Awards 2013
Bronze Outdoor
Installations
New York Festival International Advertising Awards 2013
Bronze Public & Media Relations
Live Events
Latest Updated
Loading...
Sponsor