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Small Wedding

headlinecnen
Canadian Credit Union Association is putting people first in brand campaign
basics
Industry: Financial & Legal services
Media:TV & Cinema
Style: Minimalism
descriptioncnen
Launched in mid-2019, the Canadian Credit Union Association’s brand campaign - “You First, Banking Second” - established and legitimized a new category in the banking space. Its work, created by Camp Jefferson, celebrated the defining principles of credit unions - highlighting what Canadians look for in a banking partner, and how credit unions deliver value to their members.
Compared to a pre-campaign brand study, the most notable results are:
21 per cent increase in favourable impression of credit unions;
20 per cent increase in likeliness to consider a credit union; and
13 per cent increase in feeling more informed around credit unions’ offering.
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Account Supervisor:
Production Company:
Producer:
Music:
Sound Design:
Other credit:EVP, Managing Partner: Peter Bolt
VP, Director of Strategy: Ian Barr
VP, Director of Client Services: Edith Rosa
Artist: Guillaume Kurkdjian
Voice & Track Director: Adam Damelin
Director of Marketing: Nicole Parr
President & CEO: Martha Durdin
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