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The Past Decade

The Past Decade | Spotify
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Industry: Electronics & Audio-Visual
Media:Ambient & Interactive
Style: Minimalism
People around the world have come to anticipate Spotify Wrapped as a chance to remember the cultural moments, the streaming trends and the memes that have kept society in sync over the last 12 months. While this year’s campaign will hold true to that sentiment, Spotify is turning it up and closing the decade at full volume.

As the only global music streaming service that’s been here for it all, we’re looking at the past 10 years through the eyes of fans and artists. Leveraging eye catching OOH, Wrapped will use Spotify’s data and insights to celebrate the quirky and wonderful ways people worldwide have listened to their favorite music and podcasts since 2010.

For the first time the personalized Wrapped experience will allow fans to not only relive their last year in listening, but also their entire decade. And after over five years of breaking the Internet - it will now also live directly within our app. In addition to being available on, this will make the experience even easier to discover and share.
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