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Right On Tracks

Industry: Food
Media:TV & Cinema
Style: Minimalism
Write a short summary of what happens in the film

Right on Tracks includes a series of four songs with a situational lesson to help parents encourage kids to respond positively to difficult or different situations.The song ‘It’s All Family’ is mean to open kids’ eyes to other family dynamics beyond their own, touching on adoption, foster siblings, parental relationships, celebrating different family dynamics. 'It's All Family' shows that when it comes to understanding what makes a family a family, remember this: If there’s love, it's all family.

Cultural/Context information for the jury

Right on Tracks is a series of songs designed to be a resource for parents to help teach kids the importance of kindness. Knowing kids today face a lot of challenging situations at school, we designed these songs to be a resource for parents to help navigate tough conversations with their kids. In the way Schoolhouse Rock teaches kids grammar and nursery rhymes teach kids numbers or how to tie their shoe, this film teaches kids about inclusion and empathy. We worked with songwriters to turn tough subjects like bullying and self identity into fun, catchy lessons with lyrics they’ll remember into adulthood.

Tell the jury about the creation of the original music track.

Our goal was to imprint lessons of positivity onto a generation, and one of the best ways to help remember something is through song. We wrote lyrics that were simple to digest, easy to remember and playful in spirit to encourage singing along. When educational content for kids feels like it’s from an authority figure, we made the conscious decision to make the music feel conversational and more low-fi, so the educator in the song feels like a friend. Knowing that a sensory-rich learning environment leaves a lasting impact on kids, we carefully crafted the music with simple refrains to encourage active listening and participation.
Production Company:
Cannes Lions International Festival of Creativity 2019
Bronze Film Craft
Use of Original Music
The One Show 2019
Gold Pencil Moving Image Craft
Craft - Use of Music / Original Music
The One Show 2019
Bronze Pencil Branded Entertainment
Short Form Video / Campaign / Series / Episodic
D&AD 2018
Graphite Pencil Animation
Mixed Media Animation
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