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Prescribed to Death

basics
Industry: Public interest & Non-profit
Media:Promotion & Event
Market:United States
Language:English
Style: Minimalism
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Agency:
Production Company:
descriptioncnen
In 2015, 22,000 Americans died from a prescription overdose. And most Americans think the opioid epidemic is a problem only for addicts. Prescribed to Death is a memorial that humanises the devastation caused: using precision machine crafting, 22,000 faces of real-life fatalities were carved onto pills. The memorial is driving awareness through a nationwide tour, with many adding 'Warn Me' labels to insurance cards, demanding accountability from opioid prescribers.
awards
D&AD 2018
Graphite Pencil Experiential
Public Environments
D&AD 2018
Graphite Pencil Spatial Design
Installation Design
The One Show 2018
Gold Pencil Cross-Platform
Experiential / Installations
The One Show 2018
Gold Pencil Responsive Environments
Craft / Dynamic Data Visualization
The One Show 2018
Silver Pencil Health, Wellness & Pharma
Public Relations
The One Show 2018
Silver Pencil Health, Wellness & Pharma
Experiential / Immersive / Events
The One Show 2018
Bronze Pencil Print & Outdoor
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
The One Show 2018
Bronze Pencil Public Relations
Events & Experiential
The One Show 2018
Merit Direct Marketing
Ambient Media / Live Events
The One Show 2018
Merit Direct Marketing
Ambient Media / Experiential & Installations
The One Show 2018
Merit Health, Wellness & Pharma
Print & Outdoor / Outdoor / Ambient - Single
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