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Sickkids vs Undeniable

basics
Industry: Public interest & Non-profit
Media:TV & Cinema
Market:Canada
Style: Minimalism
descriptioncnen
BriefExplanation

SickKids VS honours the fight that is waged every day by children, their parents and the doctors and nurses at the SickKids hospital.The narrative arc of the story takes us from metaphorical imagery of fight and battle scenes with patients and care givers into real life at the hospital where every bit of courage and bravery are called upon everyday where the stakes could not be higher.
Effectiveness

The challenge for production was how to shoot a 7 day project with a budget that would typically cover one shoot day - also during an incredibly busy time of year.The biggest challenge was the scope of the project, the number of shots required create the dynamic pace of the spot.We looked for as much free stuff as we could possibly get, locations, using soldiers from a historical tourist site because they had their own costumes, dressing the corridor of a hockey arena to look like a hospital so we could drive a motorcycle through it as well as a horse! We took whatever time crew could give us, often switching out crew from one day to another.
credit
Brand:
Agency:
Chief Creative Officer:
Creative Director:
Copywriter:
Art Director:
Production Company:
Producer:
Director:
Director of Photography:
Editing:
Animation:
Other credit:Chief Strategy Officer: Jason Chaney
VP Brand Director: Michelle Perez
Line Producer: Joan Bell
Flame Artist: Sean Cochrane
Music Creative Director: Didier Tovel
Music Artist: Donnie Daydream feat: Richie Sosa
VP, Brand Strategy and Communications (Client): Lori Davison
Director, Integrated Brand Marketing (Client): Kate Torrance
Manager, Patient Ambassador Program (Client): Lisa Charendoff
Director, Public Relations (Client): Sandra Chiovitti
Executive Producer: Dan Ford, Liane Thomas
awards
Cannes Lions International Festival of Creativity 2017
Shortlist Film Craft
Achievement in Production
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