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1879: 30

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headlinecnen
The light bulbs in your house were invented by Thomas Edison in 1879. Now think about that with your twenty-thirteen brain. Do you still do the wash down at the crick?... Nostalgia is dumb.
basics
Industry: House, Garden & Pets
Media:TV & Cinema
Published:Apr., 2013
Market:United States
Language:English
Style: Minimalism
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Other credit:On-line Editor: Ed Skupeen
Assistant On-Line Editor: Mike Grosshandler
Colorist: Steve Picano
Prod.: Michelle Seidenfrau
Sound Engineer: Dave Papa
Graphics: Lemonade & Mint
descriptioncnen
Launch campaign compares the new Cree LED light bulbsbulb to the old standby (or in one spot, to CFL bulbs). Presenter Lance Reddick (“The Wire,” “Fringe”) was chosen for the no-nonsense, low price-point pitch (LEDs last 25 times longer than a typical incandescent; use 84% less electricity; and unlike many CFLs, reach full brightness instantly) based on his wry, “authoritative,” but not “authoritarian,” delivery.
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