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Device Free Dinner

basics
Industry: Media & Publishing
Media:TV & Cinema
Market:United States
Style: Minimalism
descriptioncnen
ScriptInEnglish
“Clout” :30 At a dinner table, a mother spoons out peas onto the plate of her youngest daughter. At the end of the table, the father mindlessly looks at his phone. MOTHER: It’s so nice to be sitting down together. How was everyone’s day? DAUGHTER: It was fine— The dad interrupts her. WILL: Oh! I know something we can talk about. How many likes did you guys get today? Sweetie? His wife shakes her head, a little disgusted, as he points to his daughter. WILL: Sweetie? His daughter shakes her head to say nothing. WILL: OK, so zero. Son? SON: Same here. WILL: Zero. Honey? MOTHER: I didn’t post anything. WILL: Mistake. He turns to his youngest. WILL: Darling? CHILD: Daddy, I don’t have a phone. WILL: (whispering) Loser. He turns back to the whole family. WILL: So zero, zero, zero, zero. I got 54 likes today. He looks back down at his phone. WILL: (gasping) Daddy’s trending! TITLE: #DeviceFreeDinner LOGO: Common Sense Media
EntrySummary
Showing kids at a dinner table on their phones would have been an effective way to grant this issue attention if we had wanted only parents to hear us. But we wanted kids to make that decision to be device-free for themselves. Tech addiction is a self-diagnosed problem. By making the “problem child” a parent and making that parent Will Ferrell, we knew we could reach everyone. We showed the dangers of technology overconsumption but made it family friendly. Think of it like Black Mirror for the Sesame Street set.
BriefExplanation
In each of these films, we see a family plagued by the habitual use of mobile devices at the dinner table. However, the offender is not so predictable. Rather than seeing kids being antisocial, we cast the parent in the role of rule breaker. In this case we have Will Ferrell as our father. Whether the family is talking like Will is dead or exploiting his poor attention span, we see just how antisocial a phone at the dinner table can be.
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awards
Cannes Lions International Festival of Creativity 2018
Bronze Film Craft
Script
The One Show 2018
Bronze Pencil Film
Television / Short Form - Campaign
The One Show 2018
Merit Film
Television / Varying Length Campaign
The One Show 2018
Merit Film
Online Films & Video / Short Form - Campaign
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