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Bus (French)

headlinecnen
It takes some getting used to
basics
Industry: Automotive & Services
Media:TV & Cinema
Published:Dec. 1, 2003
Market:France
Language:French
Style: Minimalism
descriptioncnen
Description / Synopsis


A very young girl is taking the bus. But after few meters the bus stops. The girl goes outside. She's remembering that she has a Polo Wembley.

Context


The Polo Wembley has a so cheaper price for a Volkswagen than very young people could buy it. But it's very new, and it's hard for them to to take the habit.

Philosophy/Solution


Show very young people have now a Polo Wembley, their first car. But they keep the same behaviour than before.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Production Company:
Producer:
Director:
Other credit:Agency Producer Corinne Persch
Sound Designer Guillaume Legwen
awards
Cannes Lions International Festival of Creativity 2004
Shortlist
Cars
International Car Advertising Film Festival 2004
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