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Bud & BBQ

basics
Industry: Alcoholic drinks
Media:TV & Cinema
Market:Brazil
Style: Minimalism
credit
Brand:
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Other credit:Project Manager: Carolina Mader
Preprinting: Casa Vaticano
Client Service: Carol Boccia / Bruna Alonso / Rafael Marques / Ana Martins / Junior Souza/ Lucas Fajardo
Media: Luiz Fernando Vieira / Rodrigo Famelli / Antonio Arbex / Bruna Morano / Leonardo Araujo
Client Approval: Paula Lindenberg / Cassiano de Stefano/ Karina Ferreira/ Mariana Santos
descriptioncnen
Budweiser launches two books that match each other to show the perfect combination between beer and barbecue

While one book talks about Budweiser’s 140-year-old brewing process, the other shows different techniques and beef cuts of Brazilian barbecue

More than a tradition that brings family and friends together and that goes perfectly well with good beer, barbecues are an authentic experience. After all, everyone’s got their own techniques and tricks. In order to celebrate that, Budweiser has just launched a limited edition of the BUD & BBQ book in partnership with ad agency Africa.

Split in two parts that complement one another, the book’s design was created to show that beer and barbecue are intimately connected, showing synchronized pages that match each other both visually and in terms of content.

While in the BUD part the reader finds details of the unique Budweiser manufacturing process, in the BBQ one he or she can discover the particular way that 26 renowned Brazilian chefs make barbecue, each with their own special cut and style.

The book is available for purchase just in Brazil.
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