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Industry: Automotive & Services
Market:United Kingdom
Style: Minimalism
Executive Creative Director:
Account Supervisor:
Account Manager:
Director of Photography:
Sound Design:
Other credit:Creative Team: Chris Lapham, Aaron McGurk
Senior 3D Artist: Simon Reeves, Tim Woods
VFX Supervisor: Mike Merron, David Walker
Music Producer: Sean Atherton
Production Assistant: Fernanda Garcia Lopez
Brief Explanation:
The hands of an engineer transform innovative Honda products into one another in an interesting & engaging way to depict Honda’s inquisitive nature & never resting attitude.

Creative Execution:
Our actor used rigged stand in objects to act out the scenes to get a proper sense of weight in the hands. The action was meticulously planned in pre-production and a really solid 3D animatic was made, which became the basis of our whole shoot. The shoot itself was made up of 30 or 40 different takes and the positions of the hands were morphed from one take to another to form one seamless sequence using spline warps in Nuke.
The stand in objects were 3D scanned and then tracked using PFTrack. All replacement vehicles were built and textured in Max and Maya and rigged and animated in Max.The animation and transitions between all of the vehicles was done on top of the tracked geometry in Max too and was finally output as point cache files to be passed on through the pipeline to rendering. The particle effects were created using a combination of Frost and Fume FX in Max.
The lighting and rendering was done in Softimage using the Vray renderer, using HDRI's taken from the set, and all the cleanup and compositing was completed in Nuke. A final grade was done using Resolve and Flame.
Cannes Lions International Festival of Creativity 2014
Silver Film Craft
Visual Effects
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