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Asshole

headlinecnen
2003, Year of The Disabled People.
basics
Industry: Public interest & Non-profit
Media:TV & Cinema
Published:Dec. 19, 2003
Market:Belgium
Language:French
Style: Minimalism
descriptioncnen
Description / Synopsis


A group of people sitting at a table in a restaurant. One is loudly argueing about women who shouldn't work, a good war would be necessary, sex is what they ask for... At the end we see that this man is a disabled person

Context


Make disabled people look like not disabled ones

Philosophy/Solution


Show them talking and thinking like us

Results


Conclusion: disabled people are men and women like everybody else
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Advertiser's Supervisor:
Producer:
Director:
Cameraman:
Other credit:Account Executive Aurelie Dupont
Agency Producer Monique Sampermans
awards
Golden Award of Montreux 2004
Gold Medal
Public Interest
The Cresta Awards 2004

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