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Dumb Ways To Die

basics
Industry: Transport & Tourism
Media:Radio
Market:Australia
Language:English
Style: Minimalism
descriptioncnen
MUSIC

SINGER: Set fire to your hair,
Poke a stick at a grizzly bear,
Eat medicine that's out of date,
Use your private parts as piranha bait.

Dumb ways to die, so many dumb ways to die.
Dumb ways to die, so many dumb ways to die.

Get your toast out with a fork,
Do your own electrical work,
Teach yourself how to fly,
Eat a two week old unrefrigerated pie.

Dumb ways to die, so many dumb ways to die.
Dumb ways to die, so many dumb ways to die.

Invite a psycho-killer inside,
Scratch your drug dealer's brand new ride,
Take your helmet off in outer space,
Use your clothes dryer as a hiding place.

Dumb ways to die, so many dumb ways to die.
Dumb ways to die, so many dumb ways to die.

Keep a rattlesnake as pet,
Sell both your kidneys on the Internet,
Eat a tube of superglue,
"I wonder what's this red button do?"

Dumb ways to die, so many dumb ways to die.
Dumb ways to die, so many dumb ways to die.

Dress up like a moose during hunting season,
Disturb a nest of wasps for no good reason,
Stand on the edge of a train station platform,
Drive around the boom gates at a level crossing,
Run across the tracks between the platforms,
They may not rhyme but they're quite possibly...

The dumbest ways to die,
The dumbest ways to die,
The dumbest ways to die,
So many dumb,
So many dumb ways to die.

ANNCR: Be safe around trains. A message from Metro.

77,000 people paid to own this radio ad. In fact, it charted in 28 countries reaching a peak of number three in Hong Kong. This is all despite the fact that the song was available for free download on Soundcloud and also available on all self-respecting illegal download sites. While radio advertising was purchased in Melbourne, stations around the world played it for free, as a song. Not bad.
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Illustrator:
Account Supervisor:
Account Manager:
Planner:
Producer:
awards
Cannes Lions International Festival of Creativity 2013
Grand Prix Radio
Public Health & Safety
Cannes Lions International Festival of Creativity 2013
Gold Radio
Best Use of Music and/or Sound Design
Cannes Lions International Festival of Creativity 2013
Gold Radio
Best Scriptwriting
D&AD 2013
Nomination Radio Advertising
Sound Design & Use of Music for Radio Advertising
New York Festival International Advertising Awards 2013
Public Service Announcements
The One Show 2013
Gold Pencil Public Service
Radio - Single
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