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Scaly Little Water Nuggets

Industry: Retail & Distribution
Market:United Kingdom
Style: Minimalism

Every day, all over the world, people are eating prawns. Millions of them. Billions even. They’re delicious. Especially in a mayo-slathered prawn cocktail. But have you ever looked at a prawn? They don’t exactly scream “eat me”. Which means the first person to ever eat a prawn must have been a very brave soul indeed. And here, Hellmann’s is paying homage to that unsung food pioneer.

VO: Here’s to the brave soul who first nibbled a scaly little water nugget. You see, the outside of a prawn isn’t its shell, that’s its skeleton. Add in the scurrying little legs and the whiskery antennae eyes, and let’s face facts… Prawns just aren’t appetizing. And yet, someone once marched up to a prawn, with no prior experience, and proceeded to chow down. A prawn. They ate a prawn. Like it’s no big deal. But it is a big deal. Because without the peculiar person who first picked up a prawn, we wouldn’t have Thai prawn curries, prawns in rice with sizzling slices of chorizo, or classic mayo-slathered prawn cocktails… So here at Hellmann’s, we want to say thank you, plucky prawn plucker. Because at Hellmann’s, we’re on the side of food.
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Other credit:Entrant Company: OGILVY & MATHER, London, United Kingdom
Global Executive Creative Director - Unilever, Andre Laurentino, Ogilvy & Mather London
Design Director, Dave Towers, Ogilvy & Mather London
Head of Integrated Project Management, Mike Kerry, Ogilvy & Mather London
Worldwide Managing Director - Unilever Laundry & Foods, Stephane Orhan, Ogilvy & Mather London
Project Manager OUL, Erin Bohanhealy, Ogilvy & Mather London
Business Partner, Alex Canthal, Ogilvy & Mather London
Global Brand VP, Hellmann’s, Joanna Allen, Unilever
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