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STRIP COMMERCE

basics
Industry: Apparel, Clothing & Footwear
Media:Cyber
Market:Brazil
Style: Minimalism
descriptioncnen
Creative Execution:
We ran the photo essay in Playboy magazine (Android version) and VIP magazine (iPad version), two of Brazil’s top men’s magazines.
The photo essay was connected to Marisa's e-commerce. When the lingerie was bought, the models would be undressed, and the reader would receive the lingerie at home.

8,000 new male customers in one month from the day the ad was published.

Marisa is a female fashion brand with an emphasis on lingerie, its best-selling product.
Nearly 100% of Marisa's customers were women.
But how could we change that? How could we bring men closer to the brand, and position Marisa as a good option for gifts?
Most men lack the habit and knowledge to buy lingerie, and that's why they end up choosing other gifts.
So we came up with Strip Commerce. In order to see the models with nothing on in a photo essay in Playboy magazine, the reader would have to buy the lingerie they were wearing.
credit
Brand:
Agency:
Chief Creative Officer:
Creative Director:
Copywriter:
Art Director:
Photography:
Account Supervisor:
Other credit:Partner/Co President Of The Board: Marcello Serpa
Digital Creative Director: Luciana Haguiara, Sandro Rosa
Project Manager: Evelina Rios
Creative Technologist: Renato Jun Okida
Digital Production Director: Fernando Boniotti
Partner: Rodrigo Andrade
Account Group Director: Cristina Chacon
awards
Cannes Lions International Festival of Creativity 2014
Bronze Mobile
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