NOTICE

The file is temporarily not accessible. Please try later!

NOTICE

The current file is MB in size and your download remaining (MB) is not sufficient.

Your monthly download limit(150MB) will reset 12:01 a.m. GMT on the 1st of each month.

NOTICE

Considering bandwidth cost, WELOVEAD provides limited free download service.

Please notice the following before downloading the file.

Befor Download MB
File size MB
After download MB

NOTICE

Due to busy traffic of our server for this moment, please wait seconds before you are able to download again.

Texting

headlinecnen
Pay attention or pay the price
basics
Industry: Public interest & Non-profit
Media:TV & Cinema
Market:Ireland
Language:English
Style: Minimalism
descriptioncnen
Description / Synopsis


SUMMARY
Analysis of road casualty statistics identified pedestrians as the second highest road user group being killed on Irish roads, therefore, this campaign had to transform pedestrian safety from a boring, irrelevant issue to one that mattered to everyone.

Results


How a nine-year investment of £8.68m in road safety advertising made a leading contribution to a £704m economic payback – plus 2774 lives saved from death or serious injury on the roads of Northern Ireland, despite a 33% growth in licensed vehicles. Evidence from extensive research surveys isolates the advertising effect and proves that the advertising was massively influential in impacting on attitudes and behaviour and reducing road carnage by 42% per 10,000 licensed vehicles
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Account Manager:
Production Company:
Producer:
Director:
Music:
Other credit:Media Director Robert Lyle
Agency Producer Julie Anne Bailie
Special Effects / VFX Clear
Animation Effects Tony Lawrence
Recording Studio Tape Gallery
Advertising Manager Jim Rankin, Wesley Shannon
Chief Executive David Lyle
Advertising Psychologist Dawn Reid
awards
EACA Euro Effies 2007

Socially Responsible Advertising
IPA Effectiveness Awards 2004
Bronze Award
Latest Updated
Loading...
Sponsor