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Know You Again

basics
Industry: Internet sites & Services
Media:Cyber
Market:China
Style: Minimalism
descriptioncnen
Strategy

We approached officers at Alzheimer's Disease China to gather relevant data, symptoms and maladies of Alzheimers'. With learning from them, we approached Baidu with a plan to maximize their face and voice recognition technologies. Together with their engineers, we designed an artificial intelligence glasses that help to recognize facial contours and voice biometrics.
Synopsis

China, has the highest number of Alzheimer's patients in the world - approx. 9 million and counting. People afflicted with the disease are made outcasts by society. However, they are still human beings with dignity that deserve our love and respect. How can we help them slow the progress of Alzheimer's while giving them the respect and dignity that they deserve?
CampaignDescription

Baidu created glasses for Alzheimer’s patients to help them to recognize family members, pets and the people that matter most in their lives. The AI glasses use face and speaker recognition technology to identify faces and speech biometrics. The precision rate of face recognition is 99.77%.
Outcome

Till date, the system has a precision rate of 99.7%. It is still being constantly improved by the engineers at Baidu. However, our early successes earned the AI Glasses a recommended by Alzheimer’s Disease China for use by Chinese patients.
Execution

We first designed a prototype of the glasses. It contains sensitive chips inside that connects to the deep convolutional neural network via deep learning method and massive data in the Baidu database. Through this model, the device can automatically detect the difference between different speaker-dependent characteristics from the acoustic feature and then extract speaker related representations.By connecting to the Baidu database, the system constantly updates itself with new data that is being fed into it. The first prototype was ready in March 2017 and was live-trialled with real Alzheimers' patients.
credit
Brand:
Agency:
Chief Creative Officer:
Art Director:
Production Company:
Other credit:Entrant Company: F5, Shanghai, China
PR Agency: F5, Shanghai, CHINA
ACD, Danny Low, F5
Planning Partner, Cher Liu, F5
Technical Director, Win Lau, F5
Interactive Designer, Potato Zhang, F5
awards
The One Show 2018
Merit Design
Innovation in Design / Experiential / Environmental
The One Show 2018
Merit Health, Wellness & Pharma
Product Design / Integrated Digital & Physical Product
The One Show 2018
Merit Intellectual Property
Integrated Digital & Physical Product
The One Show 2018
Merit Interactive
Innovation in Interactive / Experiential
Cannes Lions International Festival of Creativity 2017
Silver Creative Data
Data Driven Consumer Product
Cannes Lions International Festival of Creativity 2017
Silver Pharma
Patient Engagement Utilities
Cannes Lions International Festival of Creativity 2017
Bronze Cyber
Tangible Tech
Cannes Lions International Festival of Creativity 2017
Shortlist Creative Data
Creative Data Enhancement
Cannes Lions International Festival of Creativity 2017
Shortlist Creative Data
Data-Technology
Cannes Lions International Festival of Creativity 2017
Shortlist Creative Data
Use of Real-time Data
Cannes Lions International Festival of Creativity 2017
Shortlist Design
UX Interface & User Journey
Cannes Lions International Festival of Creativity 2017
Shortlist Innovation
Innovative Technology
Cannes Lions International Festival of Creativity 2017
Shortlist Pharma
Patient Engagement Utilities
Cannes Lions International Festival of Creativity 2017
Shortlist Product Design
Innovation
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