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Martin Boyce

Martin Boyce | Glasgow School of Art | JWT
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basics
Industry: Public interest & Non-profit
Media:Outdoor
Market:United Kingdom
Style: Minimalism
descriptioncnen
Translation

In May 2014, The Glasgow School of Art was devastated by fire. It was one of the UK’s most iconic buildings, and home to its most successful art school.To raise money and publicity to rebuild the School, we sent ash from the fire to 25 world-famous artists. Each artist used the ash to create a new work of art.The artists produced an inventive, diverse body of work that reflected the School’s destruction with gravity and wit in equal measure. This was auctioned at Christie’s – the world’s most famous auction house – attracting bids from 28 countries and raising £706,438.The outdoor played a vital role in showcasing the works of art, taking them out of the confines of the gallery and putting them onto the street. These powerful images embodied the idea of reincarnating the School and drove art lovers to the website and the auction.
BriefExplanation
credit
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Other credit:Creatives: Giles Hepworth, Bill Hartley
Head of Art: Dave Dye
Creative Producer: Kate Duncan
Entrant Company: J. WALTER THOMPSON, London, United Kingdom
Media Agency: J. WALTER THOMPSON, London, UNITED KINGDOM
PR Agency: J. WALTER THOMPSON, London, UNITED KINGDOM
Additional Company: THE GLASGOW SCHOOL OF ART, Glasgow, UNITED KINGDOM
Head of Art, Dave Dye, J. Walter Thompson London
Creative Producer, Kate Duncan, J. Walter Thompson London
Creative, Giles Hepworth, J. Walter Thompson London
Creative, Bill Hartley, J. Walter Thompson London
awards
D&AD 2018
Yellow Pencil Creativity for Good
Advertising & Marketing Communications /Not for Profit
D&AD 2018
Graphite Pencil Creativity for Good
Design/Not for Profit
D&AD 2018
Wood Pencil Direct
Direct Response/Ambient
D&AD 2018
Wood Pencil Experiential
Live Shows
Cannes Lions International Festival of Creativity 2017
Shortlist Outdoor
Charities & Non-profit
Cannes Lions International Festival of Creativity 2017
Shortlist Print & Publishing
Charities & Non-profit
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