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Go Head To Head. BMW PACE

basics
Industry: Automotive & Services
Media:Cyber
Market:Germany
Language:English
Style: Minimalism
descriptioncnen
Think you're fast? Very fast? Faster than your friends? Find out with PACE - Pursuit Across Europe - as you take part in 15 stages from Portugal to Prague. Choose from three of the latest BMW models, each offering specific advantages over the others. But only if you are smart enough to select the appropriate settings and equipment. Challenge your friends and show them that when it comes to driving honour, friendship comes last.




PACE allows BMW to explore a completely new communication channel by launching an exhilarating online racing game. The virtual race, featuring the latest BMW models and technologies, is set against a black and white 3D background in the style of Edward Hopper and Film Noir.
credit
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awards
Golden Award of Montreux 2008
Gold
Games
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