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McStation - Berlin

McStation - Berlin | McDonald's | Leo Burnett
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basics
Industry: Food
Media:Print
Market:Germany
Style: Minimalism
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Creative Director:
Art Director:
Other credit:Lead Creative: Marco Sodano
Client: Susan Schramm
Account: Netti Weber
descriptioncnen
In Germany, various McDonald’s restaurants are just a few steps away from subway stations. To take advantage of this and get consumers on the go, Leo Burnett/Thjnk developed an OOH/CLP campaign that uses the city’s subway maps and smartly mix them with McDonald’s products, resulting in a collection of attention-grabbing pieces.
Thanks to McDonald’s, the Central Station in Hamburg became the famous McFries. The station Ostkreuz in Berlin is now a juicy burger and the station Karlsplatz located in München was turned into a McChicken, just to name a few examples.
The campaign hit the streets in November, spread thru the stations and nearby locations.
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