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Banana Comic Week 2013

basics
Industry: Food
Media:Design & Branding
Market:Germany
Style: Minimalism
descriptioncnen
Story
Children in industrialized nations are eating too much fast food and sweets. The result: diabetes and adiposity.
To change this FYFFES initiated a global campaign: The “Banana Comic Week 2013”.
In collaboration with the famous CARLSEN Comics the comic-hero “FYFE” was developed – a boy who turned into a superhero by eating a banana.
For the very first time and with the help of an innovative laser-print technique six different comics were printed on banana skins.
The “Banana Comic Week 2013” were a great success in each of the 9 countries and every school and convinced children and parents how delicious and powerful bananas are.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Copywriter:
Art Director:
Production Company:
awards
London International Advertising Awards 2013
Bronze Design
Direct Marketing - Consumer
London International Advertising Awards 2013
Bronze Design
Branded Content
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