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Couples, The Bedroom

headlinecnen
She's only with him for his biscuits
basics
Industry: House, Garden & Pets
Media:TV & Cinema
Published:Mar. 26, 2010
Market:France
Language:English
Style: Minimalism
descriptioncnen
Description / Synopsis
The campaign features ill-matched dog couples. The males are fat, ugly and fairly saggy; the females are pampered, proud and precious.
Why are they in a couple with those dogs? For their croquettes, of course...
Context
Historically, Frolic has built its advertising saga around the creative avenue of irresistibility: dogs can?t resist the temptation of eating Frolic croquettes!
For the new campaign, CLM?s aim was to win market share by making the target younger.

Philosophy/Solution
The agency thought up an offbeat approach that breaks away from Petfood market codes.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Copywriter:
Art Director:
Photography:
Art Buyer:
Account Supervisor:
Advertiser's Supervisor:
Planner:
Production Company:
Producer:
Director:
Post Production:
Other credit:Advertising Manager: Maud Roussel
Photographer's Production: Caroline Symmonds
awards
EPICA (Europe's Premier Creative Awards) 2010
Winner (Gold) Film
Food
Eurobest - The European Advertising Festival 2010
Silver TV/Cinema
Miscellaneous
Meribel Ad Festival - Central Europe Cristal Awards 2010
Cristal Film
Food/Drink
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