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Chatman

Chatman | KPN | Lost Boys B.V.
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basics
Industry: Professional & Public services
Media:Cyber
Market:Netherlands
Style: Minimalism
descriptioncnen
Description / Synopsis


Summary
In order to stimulate the activation and use of their mobile browser i-mode, Hi, a Dutch Telecom company offered MSN Messenger on mobile phones. Chatman (Hi Bla Bla) was a complete mobile popular wacko who was always contactable online or by MSN Messenger, and constantly wanted to talk to other people.

Context


Almost two million people interacted directly with the brand Hi. Chatman’s blog became the biggest in the world and the campaign generated impressive media attention. The target group itself made Chatman famous through self made e-cards, fan sites. 4,290,949 people came in contact with Chatman through websites, MSN or banners.
There were 800,000 MSN buddies and over 10% of all i-mode traffic was via MSN. The Chatman (Hi Bla Bla) campaign excelled in its strategy, design and results; it was creative, unique, daring and effective in` using new media as an integrated and truly important part of the total promotion.
credit
Brand:
Agency:
awards
IMC - Integrated Marketing Communications European Awards 2006
Silver
IT, Technology and Telecoms
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