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Moon, Mars, Saturn

Moon, Mars, Saturn | Scania | Mortimer Harvey
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Ahead of its time | Dare to be Scania
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Industry: Automotive & Services
Media:Print
Market:South Africa
Style: Minimalism
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Scania is currently positioned as the number one truck brand in Europe, but South Africa it is only number three. We needed to establish Scania’s technological supremacy in the transport industry.

We created a series of print executions where we used a stereotypical shipping container, which is easily identifiable within our target audiences’ frame of reference. We simply placed the container on other planets to hyperbolise Scania’s advanced technological capabilities.
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