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The Truth Is Worth It

basics
Industry: Media & Publishing
Media:TV & Cinema
Style: Minimalism
descriptioncnen
Write a short summary of what happens in the film

This film looks to shed light on the rigor behind journalism and why it's all worth it. It’s a piece of work about pursuing the truth wherever it may lead and bringing that truth back in word form for the world to read. The film looks at Southeast Asia Bureau Chief Hannah Beech as she tries to uncover the truth surrounding rumors of genocide in Myanmar. Over and over, she encounters an uncooperative government, belligerent armed guards and signs of a massacre that had been hastily covered up—using journalistic instinct, empathy and resolve to get the truth no matter what. The spot was released at a time of heightened discussions about the subject matter, making it even more critical to reiterate the importance of the truth and the value of ?NYT journalism.

Cultural/Context information for the jury

This was a story that launched at a time when the issue of government transparency was more crucial than ever. The script had to bring the emotion of this heavy story while balancing the journalistic integrity of ?The New York Times?. ?The script puts us in the reporter's stream of consciousness, adopting her tone of voice ?while also maintaining ?The Times’ inimitable house style?. The script itself, a connected thread of words that appears on screen, creating the effect of a continuously rewriting headline, ?was central to putting the viewer in the psyches of the journalist as she uncovers the truth about the genocide of the Rohingya people of Myanmar.

Tell the jury anything relevant about the edit. Do not name the editor.

This film looks to shed light on the rigor behind journalism and why it's all worth it. It’s a piece of work about pursuing the truth wherever it may lead and bringing that truth back in word form for the world to read. At the core of the film is a connected thread of animated words that appear on-screen as though a continuous writing and rewriting of headlines. The editing brings this together with sound and imagery to create fully immersive and visceral films that puts viewers in the shoes of the journalist as she encounters an uncooperative government, belligerent armed guards and signs of a massacre that had been hastily covered up. The timing of the words and the meaning attached to them were used to make viewers feel like the stories were unraveling as they did for the journalist in real time.
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awards
Cannes Lions International Festival of Creativity 2019
Grand Prix Film
Media / Entertainment
Cannes Lions International Festival of Creativity 2019
Grand Prix Film Craft
Production Design / Art Direction
Cannes Lions International Festival of Creativity 2019
Gold Entertainment
Script
Cannes Lions International Festival of Creativity 2019
Gold Entertainment
Production Design / Art Direction
Cannes Lions International Festival of Creativity 2019
Gold Film
Media / Entertainment
Cannes Lions International Festival of Creativity 2019
Silver Film Craft
Direction
D&AD 2019
Black Pencil Film Advertising
TV Commercial Campaigns
D&AD 2019
Black Pencil Writing for Advertising
Writing for Film Advertising
D&AD 2019
Yellow Pencil Writing for Advertising
Writing for Film Advertising
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