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Bird

Bird | Johannesburg Zoo | Y&R
Download Download JPG | 3755x4000px
basics
Industry: Culture, Recreation & Sport
Media:Outdoor
Market:South Africa
Style: Minimalism
descriptioncnen
BriefExplanation


EntrySummary

Everyone dreams of visiting Africa and more particularly South Africa. It is a country that is as well known for its extraordinarily abundant biodiversity as its political liberation. It is the ultimate nature lover’s paradise boasting not only the BIG 5 – Lions, Buffalos, Leopards, Rhino’s and Elephants but countless birds, amphibian creatures, fish and insects, grasslands, forests, wide open plains, arid regions and so much more. This biodiversity is under threat constantly, as human beings take up habitat and use up resources. The delicate balance of this extraordinary biodiversity sits on a knifes edge and could very easily be thrown into chaos if just one piece of the chain is removed.
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Other credit:Entrant Company: Y&R SOUTH AFRICA, Cape Town, South Africa
Agency Producer, Wendy Leisnner, Y&R South Africa
Integrated ECD, Jacque Matthee, Y&R South Africa
awards
Cannes Lions International Festival of Creativity 2017
Bronze Outdoor
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