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#TankFree

basics
Industry: Public interest & Non-profit
Media:Outdoor
Market:United Kingdom
Style: Minimalism
credit
Brand:
Agency:
descriptioncnen
EntrySummary
The ads ran in high footfall areas on World Orca Day.
BriefExplanation
To highlight that orcas can legally be kept in tanks just 12m wide by 4m high, we turned a series of digital posters into virtual tanks on World Orca Day. People could free the orca in each tank by texting a donation to the Born Free Foundation. A bespoke ‘Thank You’ message was displayed each time one was released. It then swam to freedom through other digital sites across the country.
awards
Cannes Lions International Festival of Creativity 2018
Silver Outdoor
Interactive Digital Screens
The One Show 2018
Merit Responsive Environments
User Activation
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