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Hollywood Rejects French Film

basics
Industry: Transport & Tourism
Media:TV & Cinema
Market:Singapore
Style: Minimalism
descriptioncnen
EntrySummary

French Films are great. They are nuanced, character-driven and soaked in atmosphere. But, how do you promote them to a non-French audience who tend to prefer Hollywood blockbusters. This is the task Alliance Française, the leading network promoting French culture worldwide gave us. To do so, we decided to demonstrate that great films can be made without following usual Hollywood formulas, which is all what French films are about. So we pitched three films to Hollywood heavyweights. What they didn’t know is that these films were existing French cinema masterpieces. They rejected the pitches as they thought these ideas didn’t match their criteria of what can make a successful film.The film is aired during screening of French Movie organised by CINE-CLUB monthly at Alliance française. It is open to the public.http://alliancefrancaise.org.sg/cultural-events/cine-club/The film is also aired at The Projector in Singapore during the Festival - Voilah! 2017 where it was screening movies from Cannes French Palmes D’or between the festival period from 8 April to 21 May
BriefExplanation

This film is based on the meeting between a French director and Hollywood professionals to whom he pitched 3 movie ideas. What they didn’t know is that these were from existing French cinema masterpieces. Andrew Licht, executive producer of "Waterworld" had to react on the pitch for "Entre Les Murs". William Fay, producer of "Independence Day", "300" and "The Hangover", listened to the pitch for "La Vie d'Adèle”. While "Amour", was pitched to Lynn Mary Stewart, the actress from "Rain Man" and "American Graffiti" and Jack Hogan, another renowned producer from Hollywood. They rejected the pitches as they thought these ideas lacked action or drama and won’t be marketable. Their cautious and negative reactions illustrated that French cinema does not follow the usual Hollywood formulas in a humorous and unique way.
credit
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Other credit:Entrant Company: OGILVY & MATHER SINGAPORE, Singapore
Media Agency: OGILVY & MATHER SINGAPORE, SINGAPORE
PR Agency: OGILVY & MATHER SINGAPORE, SINGAPORE
Agency Producer, Alvin Chin, Ogilvy & Mather Singapore
Digital Art Director, Kevin Wijaya, Ogilvy & Mather Singapore
Global Group Account Director, Carole Domange, Ogilvy & Mather Singapore
Head of Broadcast Production, James Brook-Partridge, Hogarth & Ogilvy Singapore
Agency Producer, Justine Hazlett, Ogilvy & Mather Singapore
Motion Graphics Designer, Zubaidah Bahtiar, Hogarth & Ogilvy Singapore
Managing Director, Gerard Cantor, Joinery Los Angeles Managing Director
Executive Producer, Elliot Lucas, Joinery Los Angeles
Head of Production, Ross Girard, Joinery Los Angeles
Additional Editorial, Aaron Fitzgerald, Joinery Los Angeles
Casting Director, Edward Flores, Joinery Los Angeles
Digital Imaging Artist, Elaine Ong, Miracle Factory
Executive Director, Dionne Chin, Miracle Factory
Cinematographer, Lin Youwei Eric, The Storytellers Workshop
2nd Camera Assistant, Nicholas Samuel Lim, Hogarth & Ogilvy Singapore
Managing Partner, Eric Maillard, Ogilvy Paris Influence & Reputation
Senior Project Manager, Barbara Govaerts, Ogilvy Paris Influence & Reputation
awards
Clio Awards 2018
Gold Film
Short Form
Clio Awards 2018
Silver Branded Entertainment
Film - Unscripted
Clio Awards 2018
Bronze Social Media
Social Video
Clio Awards 2018
Shortlist Branded Content
Film
D&AD 2018
Wood Pencil Branded Content & Entertainment
Non-Fiction Film up to 5 mins
The One Show 2018
Silver Pencil Branded Entertainment
Online / Long Form - Single
The One Show 2018
Silver Pencil Film
Under 100K Budget
The One Show 2018
Silver Pencil Film
Online Films & Video / Long Form - Single
Cannes Lions International Festival of Creativity 2017
Gold Film
Public Screens & Events
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