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Waiting Lines

Waiting Lines | Re-Born To Be Alive | Duval Guillaume
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basics
Industry: Public interest & Non-profit
Media:Outdoor
Market:Belgium
Style: Minimalism
descriptioncnen
Entry Summary
Under Belgian law, every deceased person is by default considered to be an organ donor, unless he or she explicitly objected during life. In reality however, doctors still ask the family’s permission, leading to many refusals and thereby to long waiting periods for patients in need of organs such as lungs, kidneys, etc. Sometimes people die before they can receive a lifesaving organ.The only one way to circumvent this is to explicitly state during life that you do want to become a donor. Reborn is an organization that constantly creates awareness around this topic and is permanently on the lookout for opportunities to stimulate people to sign up as a donor.
Brief Explanation
In order to raise awareness of the need to register as an organ donor, we approached people waiting in line for the opening of an Apple Store, waiting for something they feel is very important. The night/morning of the opening we confronted them with Luc & Astrid, two people waiting for an organ. Both Astrid & Luc interviewed the people who were waiting, and proposed them to wait on their behalf … on the condition that they sign up as an organ donor. When confronted with the fact that their waiting line is peanuts compared to what people waiting for organs go through each day, everybody understood the small scale of their waiting line – and registered as a donor.
credit
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Other credit:Executive Producer: Tuyen Pham,Jasper Moeyaert,Marc Van Buggenhout
DOP/Cameraman: Piet Deyaert
Client: Raymond Van Ryckel
awards
Cannes Lions International Festival of Creativity 2016
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