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Pedestrian protection

Pedestrian protection | Volvo | McCann Erickson
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headlinecnen
Volvo V40 the first with external airbags for pedestrians protection.
basics
Industry: Automotive & Services
Media:Print
Market:Israel
Style: Minimalism
descriptioncnen
In order to change the prescription in Israel about Volvo we come up with a campaign that emphasis volvo's safety technological superiority and innovation.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Photography:
Other credit:Chief Creative Director: Nadav Pressman
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