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Live Test Series

Live Test Series | Volvo | Forsman & Bodenfors
Download Download JPG | 3720x2093px
basics
Industry: Automotive & Services
Media:Cyber
Market:Sweden
Style: Minimalism
descriptioncnen
How do you get people all over the world to talk about trucks? That was the challenge when Volvo Trucks introduced five new models within 12 months. We created a series of films testing new features. Highly relevant for the core target group, but at the same time spectacular enough to attract a broad audience. Why? Because truck buyers are surrounded by a lot of influencers like drivers, friends and families. The series started with the president of Volvo Trucks telling the press about upcoming tests - while doing his own stunt on YouTube.

Can Jean-Claude Van Damme carry out his famous split between two reversing trucks? The test demonstrates Volvo’s Dynamic Steering in a spectacular and entertaining way, designed to reach a wide audience of truck buyers and the people who influence them.
credit
Brand:
Agency:
Chief Creative Officer:
Copywriter:
Art Director:
Design:
Production Company:
Producer:
Director:
Other credit:Creative Team: Tobias Nordstrom, Britta Malmberg
Music & Sound: Wooly Bully by The Sham & Pharaohs, Only Time (Ryan, Ryan, Ni Bhraonain) Performed by Enya, Adelphoi Adelphoi, Plop Plop, Plan8 Plan8, 750MPH 750MPH
awards
D&AD 2014
Black Pencil Digital Marketing
Online Branded Films
D&AD 2014
Yellow Pencil TV & Cinema Advertising
Cinema Commercials 61-120 seconds
D&AD 2014
In-Book Digital Marketing
Online Branded Films
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