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The Truth is Hard to Find: Daniel Berehulak

basics
Industry: Media & Publishing
Media:TV & Cinema
Market:United States
Style: Minimalism
descriptioncnen
BriefExplanation

This film features never-before-seen pictures taken by Pulitzer Prize–winning New York Times photographer Daniel Berehulak during his coverage of the Ebola outbreak in Monrovia, Liberia, on September 24, 2014. As he describes his experience on the ground, we see some of his outtakes, leading up to the final shot featured in The Times’ article titled “In Liberia, Home Deaths Spread Circle of Ebola Contagion.”
EntrySummary

With ever-increasing ways to consume news, hyperbole being taken as fact and misinformation spreading faster than ever with disastrous consequences, consumers are questioning the validity of their news sources. This has led to there being more attention on the role of news organizations and journalism than ever before. This campaign highlights the dedication of The New York Times to honest, reliable journalism by demonstrating the extreme lengths our reporters go to getting our readers the hard truth - the distances they travel, the situations they place themselves in, the people they meet and the dangers they face in pursuit of the truth. The goal was to make it clear that The New York Times is a trusted source for independent, deeply reported journalism, with an on-the-ground reporting team that’s worth paying for.
credit
Brand:
Agency:
Chief Creative Officer:
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Other credit:Entrant Company: DROGA5, New York, USA
Creative Chairman, David Droga, Droga5
Integrated Production Business Manager, Grant Thompson, Droga5
Senior Broadcast Producer, Anders Hedberg, Droga5
Global Chief Strategy Officer, Jonny Bauer, Droga5
Chief Creation Officer, Sally-Ann Dale, Droga5
Associate Creative Director, Emmie Nostitz, Droga5
Co-Director of Film Production, Jesse Brihn, Droga5
Co-Director of Film Production, Bryan Litman, Droga5
Interactive Producer, Nicole Bazzinotti, Droga5
Co-Head of Brand Strategy, Harry Roman, Droga5
Strategy Director, Tom Gibby, Droga5
Head of Communication Strategy, Colleen Leddy, Droga5
Communications Strategy Director, Kristen Ziaks, Droga5
Senior Data Strategist, Anthony Khaykin, Droga5
Executive Group Director, Julian Cheevers, Droga5
Photojournalist, Tyler Hicks, The New York Times
Composer, Sion Dey, Sion Dey
awards
The One Show 2018
Gold Pencil Film
Under 100K Budget
The One Show 2018
Gold Pencil Film
Online Films & Video / Long Form - Campaign
The One Show 2018
Gold Pencil Film
Online Films & Video / Long Form - Single
The One Show 2018
Gold Pencil Moving Image Craft
Craft - Editing / Campaign
The One Show 2018
Merit Moving Image Craft
Craft - Editing / Single
Cannes Lions International Festival of Creativity 2017
Gold Film Craft
Editing
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