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The Glad Tent

The Glad Tent | Clorox | DDB
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basics
Industry: House, Garden & Pets
Media:Outdoor
Market:United States
Style: Minimalism
descriptioncnen
Every year tons of waste is left behind at the campgrounds of music festivals. Knowing how extremely resistant Glad ForceFlex trash bags are, we created ‘The Glad Tent’: the first tent that’s a trash bag and the first trash bag that’s also a tent. The product is so resistant that fans can use them while camping for a few days at music festivals, transforming them later into bags for the disposal of litter.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Design:
Account Supervisor:
Production Company:
Producer:
Other credit:Creative Team: Virginia Reyes, Daniella Biffi, Jorge Colon, Pablo Piriz
Industrial Designer: Jonatan Baños
Associate Producer: Alberto Farinas
Public Relations Manager
Strategic Director: Virginia Reyes
Public Relations Manager: Daniella Biffi
awards
D&AD 2014
In-Book Outdoor Advertising
Ambient
The One Show 2014
Merit Outdoor
Outdoor Installations and Ambient - Single
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